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  • My Portfolio

    Tổng hợp các sản phẩm nổi bật từ năm 2016 đến nay. Gam7 No.15: Social Media Crisis – Kiểm soát cơn phẫn nộ của cộng đồng mạng GAM7 Special 2020: Marketing thời bình thường mới – Sẵn sàng chuyển dịch để vươn lên Hashtag No.4 Food – Khởi sự kinh doanh dịch vụ ăn uống Chân dung thật EMPOWERED…

  • A Love Letter to Brunel

    This year marks the 60th anniversary of Brunel University of London. Compared with Oxford, the oldest university in the UK, with a history stretching back more than 800 years, Brunel is basically a primary-school kid. What does Brunel mean? When Vietnamese people hear “Brunel”, they often think of the country of Brunei. In fact, Brunel…

  • Collecting qualitative data for my PhD

    I am enjoying the one-year anniversary of the completion of data collection for my PhD thesis. It was arguably the most challenging time during my entire PhD, and the toll it took on my mental health has been enormous. In this blog, I will explain where the challenges were, and what lessons could be learned…

  • Academic job hunt diary – A gruesome reality in a market in crisis

    This post will be updated weekly or bi-weekly, documenting truthfully my job hunting journey. My goal at the moment is to find a 15-hour per week part-time academic job in Business and Management. The main site that I will be using is jobs.ac.uk, but if there are job adverts in other sites, I will be…

  • A month in the life of a final-year PhD student

    So, I am in the fourth year of my PhD studies, which in the UK system is called the writing-up period. I’ve started getting asked “when are you done?” more and more often towards the end of year three, and while it’s a legitimate question coming from a place of care, it stings every time.…

  • Why I quit marketing

    This post has been composed over a year ago, and the reason I didn’t publish it right away was because I thought it could be improved. After re-reading it today, I decided that it is pretty good for what it is, and I can always expand on the argument later. This is a topic that…

  • Powering through PhD progression reviews

    I had my third year review in August this year, and if things go as planned, it would have been my last PhD progression review. I think now will be a good time to take stock of my experiences with progression reviews and reflect on what went well and what could have been avoided. What…

  • Happy Ever After by Paul Dolan – A book review

    I learned about the works of Prof. Dolan by watching his lectures at LSE. I was impressed with his body-builder physique, his colourful G-Shocks, big white glasses, as well as his f*ck-all mannerism, which to me were all very un-academic. Yet there was something in his ideas that spoke to me deeply that I decided…

  • A PhD food journal – What I eat in a month

    “Please eat a lot so you have the strength to get on.” It’s how our Vietnamese peeps usually show support and care to the young people having to work hard for their studies and career. Yet I have long realised that when I eat a lot, my body has to work harder to digest all…

  • How I got over 2 failed pregnancies during my PhD

    2024 has got a tough start: I just lost my first pregnancy by the end of 2023, tried again and lost another one shortly after that, right in the middle of Jan 2024. But all the losses have not been in vein, I guess, because in weathering through it all, both my life and my…

  • Book Review: Đại dương đen by Đặng Hoàng Giang

    On the Reading Experience:First, it should be noted that I experienced this book in audiobook format via the Fonos app. Most of the narrators did an excellent job, making me feel as though I were hearing the characters recount their stories in real life. Compared to the most recent book by the same author, ‘Vẻ…